Bachelor of Business Administration in Marketing
Study the needs of consumers and learn the skills needed to bring products to market with the Bachelor of Business Administration in Marketing. ³ûÄñÊÓƵ’s curriculum teaches you how to detect market needs, select profitable target markets, design and position products, and create a persuasive marketing plan. You’ll work one-on-one with experienced faculty members and gain the real-world expertise needed to stand out from the crowd and make a difference in your workplace.
Duration: 8 semesters
Start term: Fall and spring
Class type: Hybrid, fully online
Location: Gainesville,
Student opportunities
- Have the flexibility to take hybrid or fully online courses
- Take courses including business analytics, social media and mobile marketing, and the foundations of marketing
- Work directly with experienced faculty members to solve problems that you can apply to your career
- Participate in internships and field study opportunities in Gainesville and metro Atlanta
- Become a member of the Marketing Society at ³ûÄñÊÓƵ to network with other students and professionals, and receive professional development opportunities
Potential careers
- Marketing director
- Marketing manager
- Brand manager
- Social media and mobile marketing manager
- Sales representative
- Product manager
- Retail chain manager